Agree the measurement contract
Define eligible events, attribution windows, deduplication, identity thresholds, and reporting outputs before campaign results are known.
A versioned policy replaces hidden network-specific rules.
Independent RMN measurement
One sale. One number. Both sides agree.
AdLedger is attribution escrow for retail media networks. Brands and RMNs contribute data to a clean room, one neutral standard is applied, and both receive the same defensible ROAS.
Built for retail media leaders and brand-side measurement teams.
Shared result
Verified attribution record
BrandRMN
What to expect
Trust is the product.
Independent by design
AdLedger has no media inventory to sell and no incentive to inflate either side’s results.
One shared standard
Brand and network agree on the attribution policy before reporting begins.
Clean-room collaboration
Sensitive event data is matched and measured without becoming a new data export.
Attribution escrow
Stop comparing fifteen versions of the truth.
AdLedger turns fragmented network reporting into a governed measurement process. The methodology is agreed once, applied consistently, and visible to everyone entitled to the result.
The operating principle
Neither buyer nor seller should be the sole authority on whether the media worked.
Contribute data under governance
The RMN and participating brand make the required signals available through a clean-room workflow, with access controls and purpose limitations intact.
Sensitive records stay governed; only approved outputs leave.
Apply the neutral standard
AdLedger runs the same rules without owning the media, buying the media, or benefiting from a higher reported return.
Methodology changes are explicit and auditable.
Issue one shared ledger
Both sides receive aligned campaign outcomes, discrepancy notes, and evidence suitable for planning, renewal, and finance conversations.
One result becomes the basis for the next budget decision.
Commercial model
Start with evidence, then standardize.
Verification is scoped to data volume, markets, and integration complexity. No invented per-seat economics and no charge for participating brand access during an RMN engagement.
Pilot
Verification study
Fixed scope · custom quote
- One RMN and agreed brand participants
- Methodology and data-readiness workshop
- Campaign-level reconciliation
- Final discrepancy and verification report
Network
Ongoing verification
Volume-based · custom quote
Recurring clean-room measurement
Standardized cross-campaign reporting
Methodology governance and change log
Brand participant access
Integration and data-quality monitoring
Verification support for sales teams
Due diligence
Questions worth resolving early.
Make measurement investable
Give the next retail media budget a number everyone can defend.
Bring one network, one campaign set, and the attribution questions blocking confidence. AdLedger will help scope the verification path.