About AdLedger

AdLedger is an independent attribution layer for retail media networks and the brands that invest in them. Both sides contribute governed data to a clean-room workflow, one agreed measurement standard is applied, and both receive the same result.

Our mission is to make retail media performance comparable and defensible. Networks should be able to prove their value without grading their own homework, while brands should be able to allocate budget without reconciling incompatible claims across every partner.